Three storefronts, one discipline
I designed three e-commerce website interfaces in Figma. Each project used a clean layout, user-friendly navigation, and a modern visual structure, while leaving enough space for the products to carry the page. The interface needed to guide the visitor without competing with the catalog.
Across the three designs, I kept returning to the same core questions. The hierarchy had to make the next step visible. Navigation had to remain easy to understand. Product presentation and the surrounding layout had to read as parts of one storefront rather than separate screens.
Commerce design has to support the shopping flow
An e-commerce interface is not only a collection of polished page compositions. The relationship between navigation, page layout, product presentation, and the shopping flow determines whether the experience feels coherent. I used the visual structure to keep that relationship clear while maintaining a quiet frame around the products.
Figma provided the design environment, but the decisions were made with implementation in mind. The work needed to describe an interface that could continue beyond the mockup and retain its hierarchy when placed into a working commerce platform.
Two designs continued into production
For two of the projects, my involvement extended beyond the design files. I updated and customized the T-Soft infrastructure to support the approved interfaces. This made the platform a concrete design constraint: the layout had to preserve its intent while working within an existing e-commerce system.
The implementation work included improvements to page layouts, product presentation, and the overall shopping experience. Carrying the designs into production strengthened the connection between my UI/UX decisions and the front-end conditions behind them. It also reinforced a simple rule: a design is more useful when its structure can survive the system that has to run it.